Social Media and You

  

social media

 

These days, everybody has a Facebook page and an online presence of sorts. Most businesses also have a social media presence which comes with substantial advantages. Some businesses prosper a lot more with the internet than others, however, especially if you have a new business, it pays (the social networks) to have a positive representation online. Facebook have 15 data centers globally, Offices in 70 cities worldwide, 50,000 full-time employees, Approx $600 billion Market Cap valuation.

 

One of the most important benefits is connecting with your customers and shareholders. For a small and new businesses this is especially helpful as it makes more people aware of their existence and location, and allows friends and loyal customers to share information such as offers, events, promotions, business reviews and comments, although these can be both positive and negative, and can essentially allow the business to prosper and grow in ways that were not possible before. For larger and longer established companies, it allows their customers access to news and current progress which is not considerable enough to make it into news outlets.

 

Social Networking sites also allow your business to have an augmented voice that before their existences, would have been much quieter. It has become much easier to express the values of your company, to show people the projects that you support, to shine a new light on your business that before was unseen. You can promote articles that reinforce your principles and remind your audience why you are providing the right product for them. This can help to refine your target audience and to reach out to the people you believe will benefit the most from your product. You can connect with ease to other business within your community to expand your clientele through collaboration and support.

 

It takes a mere matter of seconds to make a post that conveys a message, which saves more time to focus on your business, providing you don't get distracted by the social media itself. If you have a gas leak and have had to close the cafe for the day, you can tell your customers before they've even left home. If you have a promotion on, it's free to tell your online audience.

 

Social networking for businesses does however also come with negatives. If you have an upset customer, they also have more of a voice and more power to express their dissatisfaction to your audience which can potentially damage your reputation or your business. Some review sites will not allow you to take down bad comments, even if unjustly and unfairly made against you. Customers can often rate you on a system and if a customer has a personal vendetta against your business it can have serious ramifications to your online presence and therefore have a knock on effect to your customers and overall income.

 

Also, tourists and new residents will often only judge a place based on it's online ratings which is an unfair and over simplified representation of everything you do, however people will still insist that the top rated attraction in an area is the only one worth seeing.

 

In the rare circumstance that there is any public scandal related to your business then absolutely anybody has the ability to anonymously vilify and slander you online. People tend to be more confrontational on the internet because they can hide behind their computer monitors.

 

Overall, a strong internet presence tends to be a positive thing and with a little bit of attention, it can provide a lot of extra benefits and income for your business.

Shorter Working Day Debate

  

standard working day

There are many articles online regarding a trend in Sweden to shorten the standard working day. The results have been somewhat ambiguous with some substantial benefits and also some substantial problems emerging as a result of this. Initially, the concept was introduced in an attempt to increase productivity and to improve the general quality of life by making people happier. The idea is that if people are in a better mood, they will get more done in a shorter amount of time.

 

Some companies have claimed that staying focussed on one particular task for eight hours is a difficult task, and that by shortening the time that their staff have to endure their concentration they have increased their productivity as well as reducing staff turnover and improving the happiness of the employees. An app developer - Filimundus, has reduced the working hours but also reduced meetings and distractions to allow their staff to concentrate more without interruption and has reported an increase in productivity because of this. The CEO also stated that staff had a greater control over their private lives with the additional time to spend doing what they enjoyed.

 

Some experts also claim that by shortening working hours it will improve staff health and, with a long term perspective, will make working until retirement age an easier task to accomplish as employees, particularly in labour intensive professions, would be less fatigued and maintain more energy for a longer time. These people argue that shorter working days creates a more sustainable labour market.

 

However, there has also been an experiment where the working hours of 68 nurses in an old people's home were reduced to the new working day in an attempt to improve staff satisfaction, health and patient care, and while initially this seemed successful, in the longer term it ended up costing the city considerably as they had to employ an additional 17 staff to cover the reduced hours of the original team, which, when looked at on a larger perspective, can potentially lower the costs of unemployment for the government, but not enough to cover the difference.

 

Dr Aram Seddigh, who recently completed his doctorate at Stockholm University's Stress Research Institute believes that the model can work for some businesses but not for others. He stated that the “sixhour work day would be most effective in organisations - such as hospitals - where you work for six hours and then you just leave [the workplace] and go home. It might be less effective for organisations where the borders between work and private life are not so clear” and suggests that employees with a set amount of work to complete each week might experience higher levels of stress as they try to fit in the same amount of productivity into a shorter time frame.

 

It seems that this the cost of improving staff welfare and productivity is too high for people with an economic mindset, but in the long term, the benefits could have a substantial positive effect on the work force.

 

7 Unusual Businesses

  

bizlearnings pet rock

Business doesn't always means suits and ties, stocks and offices. It sometimes seems that people will do just about anything to accumulate money. Here are seven examples of unusual businesses which are, surprisingly, turning a profit.

 

1 - Reserve a spot in Heaven

 

There is a website where you can reserve yourself a spot in Heaven, just in case you are scared that you might not make the cut. The company sends you a certificate in the mail to prove that you have your place, and offers a money back guarantee if you don't get in (whether or not it is possible to prove this is a different question entirely). A place in Heaven costs $15USD and there are discounts for large group bookings.

 

2 - Hangover Helpers

 

Two people from Boulder, CO, have decided to lend a hand to their fellow partygoers by assisting them in their hungover states. The idea is that after the party you call them up and they will arrive with a burrito and some Gatorade to help cure the hangover. They will then proceed to clean every room in the house that requires it, including scrubbing the plates and recycling all the empty bottles. They're so successful they have been featured in Forbes Magazine and on CBS.

 

3 - myfriendsmells.com

 

This service effectively allows you to send an anonymous message to your friend containing a fresh cologne wipe and a note stating that somebody thinks they smell bad. The company assures their customers that all packages are untraceable so if your friend really does take offence, there is no way to find out that it came from you.

 

4 - Pet Rock (in photo)

 

The concept here is that animals have been proven to reduce stress and to provide companionship, however some people are just too busy to look after and care for a pet. A rock doesn't require feeding, walking, grooming or neutering, so it is effectively the ultimate pet. The rock came with an instructional manual that informed owners how to teach it commands like “sit”, “fetch”, and even “attack”. The original product was discontinued in 1976, however the owner had sold over 1.5million rocks at $4 each.

 

5 - The Something Store

 

This is a website which will charge you $10 and then deliver a product to your house with a value of equal to or more than what you initially paid. The catch is that you have no idea what the “something” might be. This seems like a strange concept, however the company has sold over 200,000 somethings since opening in 2007.

 

6 - Potato Parcel

 

This service allows you to send a message of fifteen words or less written on the side of a potato. Once requested, the potato with the message will be delivered to your chosen recipient. You can even print photos and postcards on the side of your potato. The company also filters all requests with hateful and threatening messages.

 

7 - Rent a cow

 

In Switzerland it is possible to rent the services of a cow without actually owning one. This entitles the renter to all of the milk and cheese that the cow produces and allows them to visit and milk the cow if they so desire. They can also watch their designated cow over a webcam.

 

It just goes to show that although people may laugh at your crazy ideas, they still has the potential to become a profitable and functioning business. The absurdity of your business can even become a selling point, particularly now with platforms such as Facebook and Instagram to spread the message.

 

The Stock Exchange for Beginners

  

stock market

The Stock Market is a phrase we all know and use but many of us, when put on the spot, know absolutely nothing about. We all picture men in suits waving paper in the air and shouting at other men in suits in front of screens, when actually in reality the vast majority of stock trading on the market floor has been replaced by trading over a computer network. As a first time investor it often feels like walking into a casino and throwing your money on the nearest roulette table. Obviously people who immerse themselves into this world for years haven't perfected the art of trading stocks, and it takes a lot of time and wit to fall into flow, but here is a simplified explanation for those wishing to understand a little more.

 

Essentially, The Stock Market is the buying and selling, or trading, of stocks bonds. The Stock Market itself is the location that buyers and investors trade stocks and bonds, whether electronically or on the market floor, and it allows people to instantly make transactions. Stocks are units of ownership of a company, and a bond is a debt investment, or money borrowed for a defined period of time.

 

When you buy stocks in a company, you basically “own” part of the company, and so if the value of the company increases, as does the value of the stock that you possess. The goal of stock and bond trading is to make a profit, and this is achieved by selling the stocks and bonds for a higher price than you purchased them for. The general practice is to buy them when they are worth less and to sell them when they are worth more, however judging this is the “gambling” element as stock prices can both increase and decrease.

 

Companies sell stock to the public to create money for the company which they can then invest in trying to turn around a profit. The benefit of selling stock as opposed to taking out a loan is that the company would have to repay the loan with interest, and selling stock allows the company more freedom. The people who invest in these stocks have to believe that it will be beneficial to them and that the stocks will bring them a positive return. The more shares that the company offers, the lower the value of each share.

 

If a company provides bad results for the quarter then their value and the value of their stocks will fall. If a company is performing well or the market for their product is quickly increasing then their shares are likely to rise. Naturally, it's far more complex than this and a company's value fluctuates depending on a multitude of different factors, from politics and the news, the company's earnings, growth expectations and also general activity in the banks and other companies and much more. Because this is so unpredictable, short term investment is very high risk. Understanding how these factors effect a company's value is the key to making a profit out of intelligence instead of luck.

 

Owners of company stock get paid a percentage of the company profits on an annual basis. They also become part of the corporation and have some say on how the company is run, so most company owners will buy a percentage of the stocks to make sure they maintain majority control and can continue to run the business as they wish.

 

This is a very short and simple explanation of a very complicated and ever changing force, however understanding the basics is vital for both professionals and beginners in the field.

Gift Guides

  

gift guide to learn

Are you looking for ideas to get a birthday gifts for gents?

Congrats, you have arrived at right spot. This article will help you very much. I have included a complete range of wonderful birthday gift ideas for gents and I extremely hope that gents around world will definitely get advantage from this perfect content. Well, you should also be aware of the interest of the birthday person, is he is interested in digital games, in the sports including cricket, football etc, in technology. I want to say that you should give gift to the birthday person according to his interest. This thing will results in good impression towards you. There is great number of gifts for gents, which we really will love to present to our beloved one. So please read and enjoy.

Ideas of Gifts for men:
Moving forward, I assure you that if you get any one of these recommended presents for your beloved one or a man's birthday. The birthday man will definitely give words just like, fantastic, how did you think of that , I cannot wait to use this and many more superlatives, great idea.

All of the above words must identify the Excellency in the eyes of person you presented a gift. Everyone like gifts which, can use to play with, have fun. I am just going to present you a detailed list that can used to present a gift to your beloved one. So, given below are the fantastic gifts to present:

  • If a person having birthday like an artist, you can give him a Concert.
  • You can present Tickets for the sporting event.
  • DVDs of the favorite movies of the birthday person like The Matrix etc, which most guys like.
  • Gadgets, it is one of the common gift used to present to gents, you can choose useful gadget that you think interesting to birthday person.
  • You can also present Wine to your beloved and would not you think Red is best in this case!
  • Glasses can also presented but there must be a logo in it
  • Your presented gift should be eye catching and of high quality to get a good impression.
  • One of the most important things to use for birthday gift is Digital Cameras.
  • Key rings can also present along with the torch on it. Would not you think it is cheap but better?
  • In case the birthday person is technology lover you can give him a laptop, computer, a mobile phone. I think it is a better idea.

At the ending points, I would like to clear you again that you must give a gift to someone in which he is interested. If you follow these strategies, we hope that you will definitely receive these words in response just like fantastic, how you thought of that, I could not wait to use this, the great idea.

To be a modern Gentleman

  

To be a modern Gentleman

The word gentleman is derived from Latin word gentiles that belongs to a gens or race, and word man is refers to man of courteous conduct and good qualities. Gentleman can also pass on to the entire men together, but, there is a vast distinguishes between man and gentleman as gentleman can be identified by his way of addressing others and with different qualities.

Hence, the motive for writing this article is to develop the knowledge for gents including the necessities for modern gentleman, gentleman style tips, and tips for better dressing. After reading this article, you will be well aware of necessities to be modern gentleman. Therefore, we are just going to elaborate the decent ways and tips to give good posture for gents.

Basic rules to look like modern gentleman:

  • To be modern man you should be well dressed in accordance with the occasion.
  • Pride will result in dangerous; you have to be careful from this issue.
  • Be grateful and humble.
  • Work hard to get anything you want. It will be yours.
  • Knowledge is a power and unawareness is not bliss.
  • Confidence is very important for a man's trademark.
  • Comfort zones are for weak persons. Moreover, would not you think men are not weak?
  • One of main qualities of gent is that he is confident in his all matters. His body language and posture communicate very well due to these qualities.
  • Foul language is not for gents but for less educated persons.
  • Make eye contact perfectly and you have to be serious in all of your matters.
  • You have to show politeness in ways you treats the other people because gents demonstrates the personal responsibility in interactions, respect, and restraint. Gents are valuable, honorable and respect the others.


Basic dressing tips for gents:

 

  • A wallet stuffed with many things is not giving a well expression. You must have to carry only the main things: a credit card, your ID etc.
  • In case of wearing the shoes, belt must always match with the shoes color. Black with black colored and brown with brown colored.
  • One of the valuable things while dressing is that you should wear clothes that fit to you to give good posture and gesture.
  • Suit up well because it is an important tip, you should not wear the same cloths continuously two regular days. Therefore, you must have enough cloths for changing.
  • Your tie never be wider than the lapel.
  • The tie you weird must hit your buckle of belt.
  • Pocket squares be used with any suit and you have to remember that it must not match your tie color.

From your appearance, there must be good posture showing from your dressing.

Finally, after reading this article we have well covered two things the basic rules to look like modern gentleman and some basic dressing tips used by modern gents. These two things will help you a lot to look like modern gentleman. We hope that it will help you very much and you all have enjoyed reading it.

How to put Online Courses in your CV

  

biz learning cv writing

A tremendous advancement in technology has seen most of the people to consider the online courses to gain some skills. Online courses is a preferred way to sharpen your physical or class courses, and that is why most people do consider this option when they are preparing for their future career. Since the online course is one of the latest education trends, most people do list this courses in the resume in the wrong way. Keeping the below tips in mind will enable the hiring managers and recruiters to award you a lot of points during your interview. Here is a comprehensive guideline on how you should list your online courses in your Resume.

Use the relevant information in your listing.

Whenever you are placing your listing of the online courses only use the pertinent information. For instance, you can't place a list of an online course in web design when you are applying for a sales job. Not every online course that you have taken might be relevant for the application in your resume that is why you should only select the appropriate course in your listing.

Do not consider the Intro Class in your listing.

Including the intro classes in your listing at times, it only makes you sound less experience, yet you are a geek in your course. Thus to show that you are competent in your job then it's very vital that you skip the intro classes in your resume. The intro classes is at times, not a must that is why you are supposed to add it up to your listing. It's always considered that the intro class at times might give out a negative perspective about you.

Place the listings in the right place.

Online courses are only used to make the resume be very powerful and not used as the main course. Thus, whenever you are placing the online courses, then you are not supposed to place them as the main course. According to the latest research, most of the job seekers always place the online courses as their main courses, and this makes them lose a lot of marks during the job recruiting process.

Always have a supporting document for the Online Courses.

Creating a list of the online courses that you have covered with no appropriate proof for those courses is useless. That is why it's very mandatory that you have satisfying documents that can support the list if the online courses that you have undertaken.

Online courses have become a new trend in the education sector of the world at the moment. Most of the online courses are expensive, but when compared to class courses then they are cheaper. Having done an online course only can't make your resume adamant that is why you must have at least a class course that will support you during the job application process. Adhering to the above guideline will tremendously lead to making your Resume unyielding.

Ideas to enhance your travel blog

  

Ideas to enhance your travel blog

First, let us look at why creating a compelling and active business blog is a better choice:

  • The blog is the main part of online marketing strategy.
  • By consistently updating the business blog with compelling and good content bring more traffic to your site.
  • With this customers can easily get you online through social media and will also enhance the ranking in search engine. It results in bringing more and more traffic. More traffic implies more sales.Your new blog visitors will ‘follow you' on different social networking sites and revisit your website. In this way, you'll develop brand awareness and optimistically, achieve more sales.

So that is the only reason you ought to have a travel blog. Listed beneath are 10 tips on how to improve your travel blog in an effective way:
1.    Engage the reader with an interesting headline
To be more engaging, your headline should speak precisely what's your blog and what the various reader will get from it. For example, the headline of this blog highlights the ten most effective tips to enhance your travel blog.
2.    Engaging and Unique Content
When we talk about travel & tourism writing, try to make the content inspirational and compelling. Write in such a way that your readers will probably share it, or want to buy the trip you're talking about.
For instance, talk about the unique and original things to see, experience and restaurants at a specific destination.    
3.    Make it practical
Concentrate on content writing on making things simpler for the voyager – for example, give advice on a particular type of holiday, or what to actually pack for a particular kind of holiday.
4.    Keep it up to date
Always try to keep it up to date according to the current events or recent trends.  For instance, if you are talking about Cuba Holidays then write about ‘What to visit in Cuba', also talk about the recent developments in Cuba.
5.    Look for contributors/authors
If you're working with local experts, for instance, a local guide, request them for some type of content. They might share some historical data about the area, why to love it, the best place to view etc.    
6.    Share, share & share
Always try to make your content easy and simple to share. Make sure whether there are buttons corresponding to social media on the web page. This is the very helpful tip for improving your travel blog.
7.    Make it attractive
Obviously, you'll talk much about your respective subject, but it is a good practice to go some extra miles and add pictures of the beautiful view you might be referring to. Or, discuss the weather: the cold, the heat, the sounds, the smells etc.
8.    Embrace the social media channels
Welcome all the social media channels and embed them in your travel blog. For example, in case you've access to beautiful imagery in that case Instagram is great for travel blogs.
9.    Call to action
Your travel blog must have a call to action. It might be booking a travel trip, subscribing for a newsletter et cetera. Call to action will help you in the lead generation.
10.    Post Regularly
In order to become successful, you must ensure that you post regularly in your travel blog. It will keep the flow of the traffic to your website. If you do not have enough time to do so then it is good to hire a blogger or freelance writer.
…Thanks for viewing & reading the post and don't hesitate to share this post in order to help others!

Time Management

  

productivity

 

 

There are 24 hours in each day, each filled with 60 minutes of sixty seconds. This is the physical reality of the world we live in and it cannot be denied, but there never seems to be enough time when we need it and there's always too much when we don't. They key to time management is not about finding out how much you can accomplish within a set amount of time, it is more about finding out how you can utilise those 24 hours to maximum effect, because we all know that time is money. Here are some ideas to making the most of your time.

 

Sometimes we have to spend time to make time. It helps considerably to spend a little time planning how you intend to spend your time. This is most effective when done on a weekly and on a daily basis. Before you start your working week, know what you want to achieve on each day. At the start of each day, know what you want to achieve and what is possible to be completed by particular times. An appointment book is far more effective and clear than a todo list.

 

Prioritisation is obviously an important factor in time management. When you are creating your daily plan, make sure to define which are the most important tasks and ensure these are completed first. This will relieve a lot of stress when you are trying to complete the less important tasks later on in the day.

 

Building in time for interruptions and urgent matters ensures that you will not end up with an overwhelming amount of work because of a pressing email that turns up in your inbox. Not everything can be predicted, but we can predict that something is likely to turn up that requires our attention or that something is going to go wrong, and for the sake of your sanity as well as effectively managing your time, this should be considered when planning your work day.

 

By avoiding distractions, you can complete your work in a quicker time frame. Tools such as Facebook and other social networking sites may be excellent marketing tools, but they also offer and endless supply of wasted hours. Switch off your mobile when possible, close your social accounts and focus your energy on your work to ensure you are achieving your goals at a reasonable rate.

 

Maintaining a positive attitude and discipline towards your appointment book is vital to preserving motivation. Make sure you have a clear goal in mind, both short term and long term, to ensure you have the energy to power through your work, even when it feels like the seconds are stretching out.

 

By focussing on one task at a time, you can cut down on useless productivity. If you're constantly switching between your emails and your calls and chasing after everything you will waste a lot of time despite feeling productive. Again, this comes down to discipline and maintaining an effective appointment book.

 

If you can simplify your work by refining down a process or even eliminating it altogether you will be saving both time and money. Sometimes it pays to spend a few minutes considering what really needs to be done and what can be shortened to save more time in the long run.

 

Always remember to build in time for yourself. Ensure you are eating a healthy diet, try to get a decent 8 hours of sleep to ensure your body and your mind is functioning properly, and spend enough time doing what you love to help maintain a positive attitude, even while you are at work.

Environmental Social Governance

  

sustainability talk

 

The acronym ESG stands for ‘Environmental, Social and Governance' which refers to three factors measuring the sustainability and the ethical impact of investing in a company by evaluating corporate behaviour. Financial assets tend to be placed where the largest return is predicted, however there are a number of different criteria that can affect your decision. There seems to be a positive trend in ESG based decisions and the necessity of sustainability conscious investments have become a practicality in long term investments.

 

Over time, it has become apparent that fossil fuel dependant companies have become less attractive as people deinvest in them and look for more environmentally friendly alternatives to effectively participate in the battle against climate change. Also, as the planet has a diminishing source of fossil fuels and raw materials, with the knowledge that these will one day run out, investing long term in a company that relies upon them is could be problematic in the future when they struggle to continue their business because of a shortage of material. Investors are even beginning to look at how a company deals with waste products and pollution. Your choice of investment can be a source of activism upon your own values; by investing in a more environmentally friendly company you will be supporting sustainable business and creating a greener portfolio.

 

The social factor deals with issues such as diversity, human rights and animal welfare. From the perspective of making a profit on an investment, there is a general belief that the more diversity inclusive a company is when employing new staff, the greater chance there is that they will find the perfect person to fill that position, and therefore can push towards a greater financial return. More from an ethics point of view, this also battles social problems such as racism and sexism. The consumer's growing concern of how animals are treated in business, from animal testing to the quality of life for animals bred for consumption, has had an effect on where investments are being placed and companies with more ethical treatment towards animals are often seen as more favourable as those with less morals in this area. Some investors will also look at the suppliers and partners for the company to see if they are operating with the same social values.

 

The corporate governance covers more internal issues such as the structure of management, employee relations, and how staff are generally treated. Also, as there is an increasing demand for people in high positions of large companies to be publicly listing their bonus payments and incentives as investors want to see that everybody in the company is being treated fairly. Transparency and accuracy are becoming increasingly valuable in today's market.

 

By following these criteria an investor is practicing responsible investment, and by keeping these factors in mind you can start to develop your portfolio far beyond merely making a monetary profit. By protecting these factors we can make a positive change to our planet, both environmentally and socially, and protect sustainable business by ensuring its ability to continue in the rapidly developing conditions that we live in.
  
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